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Each of its four members are now celebrities in their own right, festooned with fashion deals: They’ve each earned luxury brand ambassadorships, with Jisoo signed on at Dior, Jennie at Chanel, Rosé for Yves Saint Laurent, and Lisa with Bulgari and Celine. Since releasing their first full-length album, THE ALBUM, in October 2020, Blackpink has transformed into one of the most globally ascendant musical acts of the last decade. A press release shared in early July 2022 by their label, YG Entertainment, announced the group would release new music in August, kicking off “a continuous large-scale project which will extend through the second half of the year.” The accompanying world tour would be the “largest world tour in the history of a K-pop girl group.” And after releasing their new promotional track “Ready For Love” for the battle royale video game PUBG Mobile, Blackpink seemed poised to declare their return to chart dominance. The announcement, made via teaser on July 31, didn’t come as a surprise to most fans, given that the Blackpink members-Jisoo, Jennie, Rosé, and Lisa-had let slip numerous signs that another album was incoming. After a devastating two-year drought, manna has finally arrived for the Blinks: Blackpink is dropping their second studio album in September, preceded in August with a single and followed in October with a world tour.